Bottled water has become a multi-billion-dollar business. It's now the fastest growing segment of the entire beverage industry and the most profitable of all beverages.

It is also one of the biggest polluting industries in the U.S. Over 60,000,000 plastic bottles are produced, transported and disposed of EVERY DAY in the U.S. alone! San Francisco, Los Angeles, Pheonix, Chicago, and many more have recently jumped on the "Ban bottled water" wagon making it illegal to spend city dollars on bottled water due to its very harmful environmental impact. Chicago has recently implimented a 5 cent per bottle tax to discourage use by consumers.

The realization that bottled water is seldom of higher quality than tap water has caused a major shift in public opinion. "It causes millions of plastic bottles to be manufactured, transported and then disposed of in U.S. landfills, it's killing our planet, and for no good reason..." Eric Olsen, Natural Resources Defence Council.

Billions of dollars are spent on advertising campaigns to give consumers the perception that bottled water comes from pristine mountain springs or pure underground aquifers. The truth is that bottled water is often little more than tap water in a bottle.